According to the study conducted by Forrester Consulting on behalf of Akamai, “The most compelling results reveal that two seconds is the new threshold in terms of an average online shopper’s expectation for a web page to load and 40 percent of shoppers will wait no more than three seconds before abandoning a retail or travel site.” Likewise, Google has also announced, “Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.”
Hence, the speed of a website nowadays affects its user experience, search engine visibility, and conversion rate directly. There are a number of factors that affect the load and download speed of a website adversely including the speed of the web server. A number of studies have highlighted that a website owner can reap a number of benefits by hosting his website on a fast web server including increased load speed, enhanced security, and better website traffic management. Hence, you, as a smart website owner, must not forget to evaluate the speed of the web server before hosting his website.
Advantages of Hosting Your Website on a Fast Web Server
Enhanced Site Speed
You can easily enhance the load and download speed of the website by hosting it on a dedicated server. Unlike shared hosting environments, the dedicated server will enable you to avail more reliable infrastructure, high-speed bandwidth, and customized resources. Hence, the dedicated web server will help you to make your website load much faster, and process a large number of concurrent user requests efficiently. At the same time, you also have a number of options to optimize the dedicated web server and enhance its speed.
You can always increase and maintain site speed by opting for a dedicated web server and hosting. The dedicated web server will further help you to protect your website from targeted malware attacks and denial of service attacks. You can implement advanced security mechanisms and firewalls to protect your website, business data and customer information effectively. Also, the dedicated web server will help you to monitor the security of the website on a regular basis.
Efficient Website Traffic Management
There are chances that you may be using the website to simplify business processes involving high traffic activity. Likewise, your eCommerce website will get more visitors during the holiday season. Hence, you must take adequate steps to make your website handle the sudden traffic spikes efficiently. You can always opt for a dedicated web server to boost the load speed of the website and make the website handle a higher number of concurrent users effectively. Also, you can optimize the source code of the application and web server to prevent the website from crashing under unexpected load.
Higher Conversion Rate
As noted earlier, the speed of a website affects its user experience and search engine ranking directly. The fast web server will increase the visibility and ranking of your website on major search engine result pages (SERP). The enhanced search engine visibility will help your website to get regular visitors. Also, the enhanced site speed will keep the website visitors engaged, and make it easier for you to promote and sell your products or services.
On the whole, fast web servers help owners to increase the user experience and search engine ranking of their websites without putting extra effort. Hence, the owner must avail website hosting services from a reliable company to maintain the user experience and search engine ranking of his website in the longer run.